Today is the day I start looking at fonts for my design, whether it just be for an icon or the whole title. This is the time to play around and experiment with design concepts and choosing some fonts that I like and think might work is a good start to the process. Kamilitza Typeface … More Typefaces and Fonts

Maybelline and Covergirl Maybelline “Maybe she’s born with it. Maybe it’s Maybelline.” has been their slogan for many years and it’s probably the most well known one but looking at some short advertisements (shown below) their slogan seems to now be “Make it Happen.” Maybelline likes to be very dramatic with the colours and looks with a … More Comparing Companies

A unique selling point also known as USP is something you associate with a brand. It is usually a one liner statement that essentially sells the brand or product. For example, Mcdonald’s USP is ‘excellent food quality and great service’ and their tagline that everyone knows them by is ‘I’m Lovin’ It’. A more recent … More Unique Selling Points

Prankvertising – an advertisement in the form of a prank. It’s a type of digital advertising usually in the form of a video. The purpose is to entertain and possibly even shock viewers and it gets people to share it across social media to friends and followers. The first prankvertising video is from LG. They … More Prankvertising

  Local based advertising agency – Engine Group based in Spring Hill, Queensland. http://www.enginegroup.com.au/ I couldn’t find a lot of work done by Engine Group but they have a section where they show off work from five recent projects so I decided to look through them. Out of those 5 there was one that stuck out … More Advertising Agencies