What is a die cut? A die cut is when there is a cut in a design. For example a business card could be die cut to be in the shape of a circle or triangle or it could have a die cut of a shape in the middle of the product so that you … More Die Cut

Packaging can be really fun and it’s a good idea to look into unique ways you can enhance your brand’s packaging. So today I found some cool examples. Starting with something simple, I think it’s a cool idea to have a single colour to feature your brand with the use of tape, labels and handles. It’s … More Packaging

Target Target has the trademark of red in retail. https://www.behance.net/gallery/31826275/2015-target-branding The specific colours are mentioned in their branding and sponsorship guidelines and are shown below. Pantone Colour CMYK Colour 4% cyan, 100% magenta, 85% yellow and 6% black https://corporate.target.com/_media/TargetCorp/csr/pdf/Target-Branding-And-Sponsorship-Guidelines.pdf Barbie I couldn’t find anything that said what colour the pink was but I did find … More Colour Copywrite

What is copywriting? Copywriting is essentially strategically delivering words to make interested in the message they are trying to send. http://kopywritingkourse.com/what-is-copywriting/ This is a link that explains what copywriting is in a super basic way. It’s easy to understand and its interesting, even if the images look like they were created using paint. Copywriting is … More Copywriting

Brand engagement is interesting. It’s like a bond between a person and a brand based on an emotional or rational attachment for some reason or another. It creates customer loyalty to a product or service. For instance, my parents both had Optus mobile phones and had Optus internet when I was growing up so my … More Brand Engagement

WestJet Christmas Miracle: 12,000 Mini Miracles On December 9th, 2015 WebJet had a 12,000 mini miracle day where employees joined a Santa wearing blue to create 12,000 mini miracles over a 24 hour period. In the end they had counted 31,793 mini miracles. Their social media presence benefited greatly from this and they even won … More Social Media Campaigns